ANYWAY, the agency I work for asked me to put together some concepts for the commemrative program. In the piliminary stages of brainstorming the creative concept was a blending of "urban" with "white space" and "type is bad". Below is the only cover/back cover concept that I created, and the client bought into.
TIMELINE for this project ended up being super tight (as most projects eventually turn into) and the amount of hours given to create the 40 page book worked out to be about 1 hour per spread. With that in mind the concept (to save time and money) was to create a visually stimulating header page matched with a page of white space & images. Following each main chapter (for exmple "the modern game") there would be a two page spread of NBA artifacts to help relax the eye before beginning a new section.
ROUND 2 of revisions led to the introduction of lowering the target age group to be 9 to 90. The task went from adding an almost seek and find quality to a slick layout to try to make history fun for kids. The problem, outside of the basic "oh shit the entire direction has changed", is kids (in the age group of 9 - 14) are 99.9% more likely to pick up a tshirt or mini basketball than a book. After a few hours..er days of problem solving we came to the solution. By adding "true or false" and "b-ball trivia" sections to each main page the client felt that children would be learning more and be interested to flip through the book to at least get all of the questions.
THE final program went out almost 2.5 weeks late, over 150 hours of art directing, 25 hours of production and 2 nervous breeakdowns. Outside of the minor setbacks and occasional 7 day work weeks (for a whole month) of about 12 hour work days, I was very pleased with the final product. The Hoop Hall Experience is probably coming to a town near you and if your a fan of basketball you'd probably enjoy it, www.hoophallexperience.com
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